Google Innovation – The 16 Principles
March 20, 2008
A while back I posted on Douglas Merrill’s talk about innovation at Google. I have to say I was a bit disappointed in that talk – I didn’t really take away any clear messages to apply to my own work. Recently however, Jonathan Rosenberg, Senior Vice President of Product Management and Marketing at Google, delivered a fantastic talk at his alma mater, Claremont McKenna College, called Inside the Black Box: Technical Innovation at Google. Jonathan gave a very compelling talk outlining 16 key principles to innovation at Google. This outstanding talk is well worth the time. Watch the video to understand these principles more fully.
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- Hire the Best
- Ideas Come From Anywhere
- Practice Sharing & Openness Fully
- Morph, Don’t Kill, Ideas
- Users Come First, Not Money
- Data Drives Decisions
- Iterate a Product (don’t use a Project Plan)
- Make Your Vision Simple, Understandable and Share It With All
- 20% Time
- Think BIG
- Bet on a Trend, or Fall Victim to It
- Accept a Smaller Piece of a Larger Pie
- Feed the Winners, Starve the Losers
- Avoid Hippos (highest paid person’s opinion)
- Never Surrender to Lawyers, Auditors, or Bureaucrats
- Reward Innovation
- Learn How to Learn (a 17th extra principle)
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nittpick | March 20, 2008 at 7:09 pm
Interesting talk. I’d rate a company I know well the following. Some principles I think we do well, but numbers 13-16 really hit a chord. ouch. Some I found hard to evaluate (mixed examples come to mind, or just out of my depth).
B 1. Hire the Best
B 2. Ideas Come From Anywhere
B 3. Practice Sharing & Openness Fully
? 4. Morph, Don.t Kill, Ideas
D 5. Users Come First, Not Money
D 6. Data Drives Decisions
C 7. Iterate a Product (don.t use a Project Plan)
? 8. Make Your Vision Simple, Understandable and Share It With All
F 9. 20% Time
D 10. Think BIG
? 11. Bet on a Trend, or Fall Victim to It
? 12. Accept a Smaller Piece of a Larger Pie
F 13. Feed the Winners, Starve the Losers
F 14. Avoid Hippos (highest paid person.s opinion)
F 15. Never Surrender to Lawyers, Auditors, or Bureaucrats
F 16. Reward Innovation
B 17. Learn How to Learn (a 17th extra principle)